Generates greater economic benefits for local enhances the well-being of host communities, improves working conditions and access to the industry.
Involves local people in decisions that affec their lives and life chances.
Makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity.
Provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues.
Minimizes negative economic, environmental and social impacts.
And it is culturally sensitive, engenders respect between tourist and hosts, and builds local pride and confidence.